In Conversation with Phoebe Tickell
3 years, 11 months, 22 days, 21 hours
29 July 2025
Imagination is not a luxury. It’s our most practical tool for change.
A biologist by training, a systems thinker by practice and the founder of Moral Imaginations. Phoebe Tickell focuses on helping people and organisations unlock a different kind of leadership: one grounded in imagination, empathy, and systemic awareness.
Phoebe believes we’re not lacking solutions, we’re lacking the capacity to imagine different futures. Through her workshops and public engagements, she helps individuals and institutions build what she calls the ‘imagination muscle’, the ability to step outside inherited assumptions and engage with complexity in a creative way.
What struck me most in our conversation is Phoebe’s insistence that imagination isn’t a luxury or idealism. It’s a practical skill. A necessary one, if we’re to meet the challenges of our time.
Phoebe’s work reminds us that before we can build a better world, we must first learn how to imagine one, together.